How Do I Use Filters?

Filters: Getting to What Matters

Filter Definition & Organization

• Filtering Mechanisms
• Filter selection (via the filter drop-down)
• Content search (via the search bar)
• Date Select
• Filter Types
  • Filter Selection
    • Platform
    • Campaign Objective
    • Ad Type
    • Creative Type
    • Performance
    • Tags
  • Content Search
    • Copy contains
    • Ad Name contains
    • Ad Set Name contains
    • Campaign Name contains
  • Date
    • Custom date range select
    • Pre-defined date windows
      • Yesterday
      • Last 7 days
      • Last 14 days
      • Last 30 days
      • Last year

• Filter Group
• A collection of filter values that live within a filter type
• Filter groups are not selectable / actionable.
• Filter Values
• Individual, selectable values that live within a filter group.

Filtering Logic: AND vs OR

• Selecting multiple values within the same filter group connects those selections with “AND” logic.
• Selecting multiple values across different filtering mechanisms, filter types or filter areas connects those selections with “OR” logic.

FAQ

1. Getting Started With Insights
2. How Are Metrics Defined?
3. How Do I Use the Different Views?