Getting Started With Cross-Campaign Ad Generation

Contents

  1. Introduction
    1. Summary
    2. Key Components
  2. How-To's
    1. The New Ad Creatives Library
    2. Ad-Level, Library Actions
    3. Generating & Publishings Ads
  3. Related Features

Summary

Cross-campaign ad generation is a consolidated, ad publishing workflow that frees users from having to make time-consuming publishing decisions at the individual, ad-set level. Users can now simultaneously generate and publish a selection of ads across multiple campaigns and ad-sets via a single, publishing workflow.

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Key Components

Ad Creative - the Jove term for a built, ready to generate and/or publish ad.

Ad Creatives - the Jove page name for the library where all ad creatives live, ready for action (i.e. generation and/or publish).

Ad Generation - the workflow that assigns an ad creative to either (1) all of the ad-sets within a campaign or (2) an individual ad-set within a campaign.

  • Ad generation (or ad-set assignment) is a prerequisite to ad publication.
  • Ad generation is a similarly named yet completely separate workflow from creative generation (the ad creative building process).

Ad Publication - the workflow that pushes a generated ad from the Jove platform into the Facebook UI. The generated ad will publish into its assigned ad-set reflecting the ad status (i.e. paused or active) selected upon publication.

How-To's

The New Ad Creatives Library

Our ad creatives library has received a functional make-over and now serves as the entry point into the cross-campaign ad generation wizard.

Ad-Level, Library Actions


The new ad creatives library continues to support all historic library functionality - meaning the below actions can still be performed from the library page.

  • Apply creative, copy and landing page tags
  • Duplicate (i.e. clone) ads
  • Edit ads (editing is only enabled for ads that have not yet been generated)
  • Preview ads
  • Delete ads
    • Tip: we do not recommend leveraging the library to delete already generated and/or published ads. It’s best practice to delete generated/published ads at the ad-set level, where you have more control over the outcome of deletion. Deleting a generated/published ad from the library will delete every generated instance of that ad, meaning that it will be deleted from every ad-set the ad was generated into.

Generating & Publishings Ads

Our cross-campaign ad generation workflow is composed of three separate yet simple phases.

1 - Campaign Objective & Ad Selection

The generation wizard is triggered by hitting the green “create” button. That create button remains greyed out until you’ve selected a campaign objective and the objective supported ads that you want to generate/publish.

  • Why is campaign objective an important part of ad generation/publication?
    • When creating a Facebook campaign, you are required to select a campaign objective. Each campaign objective supports a separate set of ad formats that drive performance to meet the selected objective. The below list represents all available campaign objectives.
      • Conversions (standard pixel, feed or Facebook engagement optimization events)
      • Lead Generation (requiring Lead Gen ad types)
      • Page Likes
      • Product Catalog Sales
      • App Installs
    • Selecting a campaign objective narrows the results of available ads to the formats supported by that campaign objective.
      • TIP: we do NOT recommend selecting multiple campaign objectives in a single generation workflow. Doing so will result in down-stream publishing failures. Selecting one campaign objective at a time, ensures that the ads available for generation will be supported by the campaigns you are attempting to publish them into.
      • Example:
      • Selecting both “Conversions” and “Product Catalog Sales” campaign objectives, narrows the available ads to two formats: standard and DPA (dynamic product ads). You cannot successfully publish a DPA ad into a “conversions” campaign and vice versa.

2 - Ad Set & Campaign Selection

Upon hitting the green “create” button, you complete phase one and move onto phase two. Here you’re tasked with selecting the campaigns and/or individual ad-sets that you want to generate your ads into.

  • The campaign objective selected in phase 1, narrows the list of available campaigns and ad-sets in phase 2. If you selected “Conversion” in phase 1, you’ll see only “Conversion” campaigns and ad-sets in phase 2.
  • You can make generation selections at either the campaign or the ad-set level.
    • By selecting the campaign, you are choosing to generate the ads from phase 1 into all ad-sets within that campaign.
    • By selecting the ad-set, you are choosing to generate the ads from phase 1 into that individually selected ad-set.

TIP: When selecting ad-sets, ensure that the ad-set does not house more than 50 ads. Facebook limits the number of active ads within an ad-set and prevents publishing into ad-sets that exceed that 50 count threshold. Ad count is displayed within the campaign/ad-set table in phase 2.

3 - Ad Generation & Publication Setting Selection

Selections made within phase three determine how ads will be generated and published.

Related Features

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