Leaderboards is a view in Creative Insights that allows you to better understand the results from tags that you select. You can then compare those results to other tags, giving you. For example, a question this tool could help you get a better understanding of is "What is the conversion rate of my ads tagged with 'lifestyle' versus those tagged with 'product focused'?"
Leaderboards can also be used to compare and sort by various metrics, all in one view.
Components
Collection - The container that holds one or more leaderboards.
Leaderboard - The column that allows you to sort the tiles
Configurator - Allows you to control how your tiles are visualized
Filters & Filter Search - Allows you to search and apply filters from tags, attributes, copy, and other attributes.
Actions Menu - This menu can be used to share, save, download, and open a Creative Insights view.
How to Create a Leaderboard
Below are the steps to create a new leaderboard:
- Once logged into Jove, open Creative Insights
- If not already on the leaderboards view, click the leaderboards icon to navigate to it.
- There should be a default view with two collections. You can choose to use these as a base template, or delete them entirely.
- To create a new collection, click the blue + button to the right of all collections
. - Select your desired metrics and filters.
How to Compare Tags using Leaderboards
Leaderboards allows you to compare performance of ads, grouped by different tags. To create this set up, follow the steps below:
- Navigate to the leaderboards view in Creative Insights
- Clear all collections, or use the default views and adjust to your needs.
- In the first collection, use either the filter search bar or the filter button to select the first tag you would like to compare.
- Click the blue + button to create another collection. Use the filter search bar or filter button to select the second tag you'd like to compare.
- Repeat for any additional tags you want to compare.
- Select your desired date range in all of your collections.
- Click the configurator icon
to select your card composition and select additional metrics you could like to see on your cards. Repeat for other collections until you reach your desired result. - Within the leaderboards, select the desired metric that you would like to compare.
This configuration should provide you a basic set up to compare the performance of ads with different tags against each other.
How to Create a Leaderboard with Multiple Metrics
You can also use Leaderboards to compare multiple metrics from a group of ads, all in one view. Here's how to do it:
- Navigate to the leaderboards view in Creative Insights
- Clear all collections, or use the default views and adjust to your needs.
- Within one collection, use either the filter search bar or the filter button and narrow down to the ads you would like to analyze.
- Click the gray
button within the collection to add another leaderboard within that collection. - You can then click the metrics dropdown to choose which metric you want that leaderboard to display and sort by.
- Repeat for the desired amount of leaderboards.
This is how you use Leaderboards to compare multiple metrics within the same group of ads.